Current (Acting) Dean

Jen-Son Cheng, Ph.D.

Current Position: Distinguished Professor & Acting Dean, College of Management

Email: jscheng@ncnu.edu.tw

Education

Ph.D. in Rural Sociology Department of Agricultural Extension, National Taiwan University

Academic & Administrative Experience

National Chi Nan University (NCNU)

• Acting Dean, College of Management

• Distinguished Professor, Dept. of Tourism, Leisure and Hospitality Management

• Chair, Dept. of Tourism, Leisure and Hospitality Management

• Chair, Dept. of Leisure Studies and Tourism Management

• Director, Ph.D. Program in Emerging Industry Strategy, College of Management

Asia University

• Dean, College of Management

• Dean, Office of Industry-Academia Collaboration

• Chair, Dept. of Leisure and Recreation Management

• Dean, Office of Research and Development

Professional Leadership & Affliations

• Honorary Chairman, Taiwan Rural Tourism Association (TRTA)

• Honorary Chairman, Taiwan Tea Culture Promotion Association

Research Fields & Specializations 

• Rural and Agricultural Tourism

• Life Aesthetics and Creative Industries

• Tourism Industry Analysis

• Hospitality and Tourism Marketing

• Service Innovation in Tourism

Selected Publications (Highlights)

• Art-oriented model of hotel service innovation, International Journal of Contemporary Hospitality Management (SSCI).

• Designing Lifestyle Hotels, International Journal of Hospitality Management (SSCI).

• Environmental sustainability on the tourist hotels' images development, Sustainability (SSCI).

• Understanding Leisure Trip Experience and Life Satisfaction, Applied Research in Quality of Life (SSCI).

Honors & Awards

• Distinguished Professor Award, National Chi Nan University.

• Keynote Speaker, International Seminar on Innovative Strategies in Promoting Agrotourism (Asian Productivity Organization).